The Simpsons including a doughnut eating, beer guzzling Homer, will be the front of a new healthy eating initiative introduced by the government to tackle obesity in the UK. The Department of Health is spending £640,000 between now and Christmas on the campaign.
The Simpsons will be seen eating unhealthy food at the start of every episode, however the food will disappear by a range of means and be replaced by healthy nutritious alternatives.
The Department of Health is hoping this will encourage their target audience to change to a healthier lifestyle.
Read more at http://news.sky.com/skynews/Home/UK-News/The-Simpsons-Department-Of-Health-To-Use-Cartoon-Family-To-Front-A-Healthy-Living-Campaign/Article/200910115399425?f=rss
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